UNIQUE GATEWAYS TO GROWTH

The EZCA launch campaign is built around the concept of “Unique Gateways to Growth,” positioning Saudi Arabia’s Special Economic Zones as strategic entry points for global investment and innovation. The campaign’s creative direction highlights progress, opportunity, and international connectivity—core elements of Vision 2030.

A bold brand identity was developed to reflect EZCA’s modern, investor-ready image, with a clean visual system used across all touchpoints. The launch event venue was fully branded to immerse attendees in the SEZ experience, reinforcing the theme through architecture-inspired design and interactive displays. Social media communications amplified the launch with engaging, bilingual content—teasers, live coverage, and post-event highlights—targeting local and international audiences. A high-impact brochure was also produced, offering a clear, visually compelling overview of each zone’s benefits and strategic value.